Witkoff and Monroe Capital Announce Restoration and Redevelopment of Miami Seashore’s Legendary Shore Membership Resort — PROFILE Miami

Witkoff and Monroe Capital have announced a partnership with world-renowned Robert AM Stern Architects to restore and redevelop the iconic Shore Club Hotel at 1901 Collins Avenue in Miami Beach. On November 15, 2021, Witkoff and Monroe Capital filed an application with the City of Miami Beach for approval by the Historic Preservation Board of the renovation and rehabilitation of the Shore Club and Cromwell property.

A South Beach institution since 1949, the Shore Club Hotel is a private residential resort and boutique hotel set amidst a lush botanical landscape on Miami Beach. The Mid-Century Modern or “MiMo” style Shore Club Hotel merged in 2001 with the Cromwell Hotel, an Art Deco style hotel built in 1939. Uniquely located in the Miami Beach Architectural (Art Deco) District and listed on the National Register of Historic Places, the Shore Club Hotel is a “club” in every sense and invites a sense of exclusivity. The newly designed luxury offering includes 80 individually designed residences and 65 boutique hotel suites that combine classic elegance with modern luxury. Given Witkoff and Stern’s long history in the preservation and restoration of historic structures, the restoration and rehabilitation of the legendary Shore Club has a true Historic Preservation Dream Team to help make the project a success.

The storied history of the Shore Club Hotel will be preserved while transforming the property into a new Miami Beach icon designed through a contemporary lens, embracing and enhancing its legacy. The proposed plan prioritizes the preservation of the historic structures of the original Cromwell and Shore Club hotels while constructing two additional new structures on the property: a residential building and a private villa. In addition, the exterior will include three pool decks for residential and hotel use, a remodeled alfresco dining area and an alfresco cafe, all set amidst a lush tropical oasis.

To honor the Shore Club’s rich history, interior plans include a full restoration of the lobby to its original splendor and renovation of the hotel suites, two world-class dining offerings, carefully curated amenities to meet the every need of each resident and guest, and a state-of-the-art fitness center and private screening and lounge rooms.

Witkoff’s long, successful history of restoring and redeveloping buildings of historic importance includes the iconic Woolworth Building, the Daily News Building, 55 Wall Street, One Broadway in Manhattan, the Shell Mex House and Devonshire House in London, and the Hilton Cabana in Miami Beach. Witkoff and Monroe Capital prioritized heritage preservation expertise and compatible new construction, with historic renovation projects including 18 Gramercy Park South (a women’s boarding house conversion in a condominium). , The Claremont (a residential tower adjacent to Union Theological Seminary) and The Belnord (partial renovation of a historic rental building into a condominium).

Heritage Architectural Associates, led by Steven Avdakov, a conservation architect, is acting as conservation consultants on the project to preserve and restore the authenticity of the original structures and interiors. The design team also includes renowned Kobi Karp Architecture & Interior Design and landscape architecture firm Island Planning Corporation, led by founder Nathan Browning.

“Witkoff is honored to have the opportunity to restore and redevelop the Shore Club and Cromwell to their original glory,” said Alex Witkoff, Director of Witkoff, “We look forward to working with the City of Miami Beach to the Historic Preservation Board and community to ensure our vision honors the Shore Club and Cromwell’s history.”

“As Miami Beach continues to grow as a global city, historically significant projects like this define and contribute to its thriving culture and thriving economy,” added Kyle Asher, Managing Director of Monroe Capital.

“The historical preservation of the original Cromwell and Shore Club Hotel is essential to the restoration due to the buildings’ status as designated historic buildings and to preserving the history of Miami Beach as a whole,” said historian Steve Avdakov of the nature of the project.

“From the very beginning of conceiving this project, the team focused on ensuring the Shore Club’s historical integrity and proceeding with a contextual design approach that complements the surrounding community. It is critical to preserve the historical integrity of iconic properties such as the Shore Club and Cromwell,” said Paul Whalen, Partner at Robert AM Stern Architects. “Our design strategy and approach to the project was heavily influenced by her colorful history.”