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Written by Monica Correa on November 16, 2021
Miami Beach is investing nearly $ 3 million to produce a month-long themed concert series to activate South Beach’s next spring break as the city hopes to attract a mature audience.
Miami Beach Live, produced by Tom Bercu Presents – an event production services firm based in Los Angeles – would be a carefully curated four-week series of concerts, with daytime events through March, that would offer a diverse program to reach and engage a diverse range of audiences, said Lissette Garcia Arrogante, director of tourism and culture for the city of Miami Beach.
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